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April 15, 2008:
Dear
OVTA Members,
This
week's promotional opportunities
and important dates from the OVTA:
- Vendor
Boxes - Advertising Opportunity
- Great
Fall Drives & Getaways -
Advertising Opportunity - April
16 - Deadline Extended!
- Great
Golf Getaways - April 25
- Getaways
Travel Magazine - Advertising
Opportunity - May 1
- VIC
Brochure Distribution - May
2
- myFM
Radio Promotion - Advertising
Opportunity - May 16
- Summer
E-Travel Packages - May 19
- Rapid
Magazine - Advertising Opportunity
- May 30
VENDOR
BOXES - ADVERTISING OPPORTUNITY
The
OVTA has 4 vendor boxes for the
display and distribution of travel
guides. Locations of the vendor
boxes are as follows:
- Wes'
Chips (Arnprior): May - September
- Laurentian
View Dairy Restaurant (Deep
River): January - December
- Pembroke
Mall (Pembroke): January - December
- Fourth
box rotates and will be located
at various community events
and shows
Advertising
opportunities on the sides of the
boxes are now available for members:
Cost:
$50/side (May-Sept)
or $100/side (Jan-Dec)
Details:
Includes logo and web site
or telephone number (full colour)
For
more information or to advertise,
contact Melissa at mjohnston@countyofrenfrew.on.ca
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GREAT
FALL DRIVES & GETAWAYS - APRIL
16
The
Ontario Tourism Marketing Partnership
(OTMP) will be highlighting the
Opeongo Line as a fall touring route
in the 2008 Ontario Great Fall Drives
& Getaways Guide and on their
web site. This annual program targets
affluent adults/couples to encourage
them to get out and experience Ontario's
best 2-3 day fall colour driving
tours, with a focus on harvest themes
and activities, including studio
tours, spectacular scenic lookouts,
unique shopping opportunities and
regional cuisine along each route.
The
OVTA has an opportunity to feature
3 fall-day or overnight packages
in the guide and web site (www.ontariotravel.net/greatdrives).
Cost:
$600 / package
Details:
Includes: Package name,
company name, package description
(75-100 words), price, dates &
duration of the package, telephone,
web site, e-mail, city/town.
Audience:
Domestic (Ontario) affluent
adults and couples
Distribution:
300,000 print copies in Fall
2008
Deadline:
Booking: April 10; Materials:
April 22
For
more information or to participate,
contact Melissa at mjohnston@countyofrenfrew.on.ca by
WEDNESDAY, APRIL 16.
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GREAT
GOLF GETAWAYS - APRIL 25
Members
are invited to donate golf prizes
for the annual Great Golf Getaways
contest. This on-line contest promotes
golfing in the Ottawa Valley and
invites consumers to enter a ballot
on the OVTA web site for a chance
to win Ottawa Valley golfing excursions.
Cost:
Donation of golf prizes, ie:
green fees, accommodations, etc.
Deadline:
April 25
Anyone
interested in donating a prize should
e-mail their information to Judy
at jhugli@countyofrenfrew.on.ca by
FRIDAY, APRIL 25.
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GETAWAYS
TRAVEL MAGAZINE - MAY 1
The
OVTA is coordinating a co-op ad
in the May issue of Getaways Travel
Magazine. Getaways Travel Magazine
consists of domestic and international
travel ideas and tops, outdoor sporting
activities and hobbies requiring
travel.
Cost:
$250 for 1/4 page ad
Details:
Full colour, glossy,
digest size
Distribution: 25,000
print copies on May 28 at Union
Station in Toronto
Deadline:
May 1
For
more information or to participate,
contact Judy at jhugli@countyofrenfrew.on.ca by
THURSDAY, MAY 1.
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VIC
BROCHURE DISTRIBUTION - MAY 2
Members
interested in having their brochure
or rack card distributed to the
Renfrew County Visitor Information
Centres (VIC) are reminded to send
their literature to the OVTA office
by FRIDAY, MAY 2.
Brochures/rack
cards must be divided into 10 bundles
of 100 (total quantity: 1000).
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myFM
RADIO PROMOTION - MAY 16
The
OVTA and myFM Radio have developed
a radio promotion to draw listener's
attention to the many great opportunities
the Ottawa Valley offers to be a
"Tourist in Your Backyard!"
Through funding from the Buy
Local Committee, the OVTA will be
running 80 - 30 second commercials
to promote this message and direct
listeners to the OVTA web site and
travel guide/road map.
As
part of the promotion, myFM is offering
OVTA the members the opportunity
to participate in the program by
offering discounted air time tying
in with the overall promotion. Personal
commercials will be constructed
of a 7 second tagline that ties
your business with the OVTA. The
remaining 23 seconds will be dedicated
to your business message. The spots
can run in Renfrew or Pembroke or
can be divided equally between the
two markets.
Additionally,
there will also be a weekly tourism
contest during the 8 week promotion.
Members can donate prizes (minimum
value: $50) and receive 25 mentions
during the week that the prize is
being given away.
Opportunity:
Radio Commercials
Cost:
$200 for 18 - 30 second
commercials
Details:
7 second tagline tying
your business with OVTA and 23 seconds
with dedicate message
Market/Audience:
Local - Renfrew and
Pembroke listeners
Deadline:
Friday, May 16
Opportunity:
Weekly Tourism Contest
(on-air)
Cost:
Donation of prizes (minimum
value: $50)
Details:
Receive 25 mentions
during week of prize giveaway (coincides
with advertising campaign)
Market/Audience:
Local - Renfrew and
Pembroke listeners
Deadline:
Friday, May 16
For
more information or to participate,
contact Judy at jhugli@countyofrenfrew.on.ca by
FRIDAY, MAY 16.
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SUMMER
E-TRAVEL PACKAGES - MAY 19
Members
who are interested in participating
in the Summer E-Travel Packages
(a FREE promotional opportunity),
are reminded to e-mail their information
to Kim at kfraser@countyofrenfrew.on.ca by
MONDAY, MAY 19.
The
Summer E-Travel packages, which
will be distributed in May, is sent
to the OVTA visitor inquiries e-mail
list - totalling more than 1200
names.
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RAPID
MAGAZINE CO-OP AD - MAY 30
The
OVTA is once again coordinating
a full page co-operative ad for
the July edition of Rapid Magazine.
The
July issue will include a full-page
ad promoting the "Whitewater
Capital of Canada" brand, and
will also feature the Petawawa River
(Town Section), Bonnechere River
(Bonnechere River Prov. Park and
Round Lake) and the Coulonge River,
as paddling routes.
Cost:
$320/member/issue (+
GST)
Details:
Includes business contact
info, tag line, 25-word description
and photo
Featured
Paddling Routes (July): Petawawa
River (Town Section), Bonnechere
River (Bonnechere River Prov. Park
& Round Lake) and Coulonge River
Deadline:
May 30
For
more information or participate,
contact Judy at jhugli@countyofrenfrew.on.ca by
FRIDAY, MAY 30.
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Melissa
Johnston
Tourism Communications
Coordinator
Ottawa Valley Tourist
Association
9 International Drive
Pembroke,
Ontario K8A 6W5
613.732.4364
1.800.757.6580,
ext. 459
mjohnston@countyofrenfrew.on.ca
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