Whilst the recent pandemic may have curtailed multiple millions of travel plans around the world, that does not mean that the travel industry has met its demise, and in fact, it can hopefully look forward to a boom due to pent up demand. When that occurs, competition amongst travel companies will be huge, especially online, which is why your website design needs to be optimised in every way possible.
According to professional web design firm www.slinkywebdesign.com.au if your website is lacking, seems out of date, or is simply not able to help you compete with other travel companies, your competition are the ones who will be up to their eyes in travel and holiday bookings, whilst sadly your travel company will not. That can be changed by having a website design that has all the elements needed to promote your travel company the correct way, so let us see how that can be achieved.
Visuals Are Critical
One aspect of your travel company website design that needs a huge amount of focus and thought is how it is going to produce anticipation and desire within those visiting the site, and that primarily is going to be done by the many visual elements you include.
This can be a combination of images, videos, and even infographics giving details on specific locations. Whichever you use they need to be as vivid, colourful, and dynamic as possible so that they literally transport the person looking at them to that location in their mind.
Colour It Bright
Holidays and vacations could be enjoyable, lively, relaxing, and fun, or a combination of all of these, so the graphics and colours you use throughout your website should reflect that. For holidays that are going to be lively, use bright, colours such as yellow, and orange, for example. For more tranquil holidays the pages should be toned down as should the colours so maybe gold or brown.
Make Searching Easy
Ideally, you want a search function on your website so that visitors can search for travel and holiday ideas. The easier you make the ability to search, the better, as you want visitors to focus on the holidays, not on the difficulty they are having searching if this function is poor or not set up correctly.
Enable Visitors To Contact You
This will very much depend on the technical aspects of your website and whether or not customers can actually complete their booking on your website, or whether they have to contact you to do so. If it is the former, then make sure that the software and booking facility you use is robust and has been fully tried and tested before it goes live on your website.
If the former, and bookings are done by contacting you, make sure that any contact or inquiry forms are simple and easy to fill in. You should also have your telephone number in prime locations throughout your website, and especially on the home page.
Make Written Content Fun And Easy To Read
No doubt you will have lots of information that visitors can consume on your website with regards to locations, accommodation, travel options, and so on. This needs to be written in plain and simple English so that anyone can understand it, and it should also convey the superlatives of each one, using bold and exciting language. If it is dull and written like a university thesis it will bore readers, and they will click away.